What exactly is an influencer?

An influencer is someone who has a following - there’s really no definition of how big that following is. 

We have those mega-influencers with millions of followers.

This includes celebrities like Selena Gomez,...

You've seen it on your feed as you're scrolling on Instagram.

An influencer adds #ad or #sponsored when they're promoting a brand. 

So...how does that actually happen?!!

Well for one, brands are looking to work with influencers every day so if they...